What Is Better than Artificial Intelligence?

 

AI is a hot term. Many people think it is the future of business.

It may be the future. But in the present, when it relates to businesses, a more powerful business driver is Actionable Information – a different kind of “AI” that you can use now.

Take gross margin. If your finance person tracked it, s/he could warn you that your gross margin was 1% less than last year, when your plan had been to increase gross margin by 1%.

If your company had sales of $20 million, you would be looking at a $400,000 profit shortfall.

This information is actionable. You can use it to do something sooner rather than later:

  1. Raise prices
  2. Reduce costs
  3. Improve sales mix, selling more of your higher-margin items.

If you are not benefitting from my definition of AI, let’s talk about how you can correct this situation.

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