Is Your Business Approach Ass-Backward?

Most business owners have told me they look to increase the size of their business, so they can make more money.

This approach often generates disappointing results, particularly when sales increase faster than profits.

You ask, “Why?” The answer is that profits are dependent on a multitude of factors besides sales, many of which most business owners don’t actively manage.

The two factors that are the most powerful profit drivers are gross margin and selling price.

A survey by McKinsey of 1,000 companies found that two-thirds of companies don’t track prices, but those that do are worth twice as much!

If your finance person isn’t giving you information and trends on the major profit drivers, then s/he is essentially a backward-looking bookkeeper.

I have a track record of helping privately owned businesses hire and retain financial professionals who provide management with actionable information that has increased profits by 50% or more.

Reach out to me, if you want to talk about how you can make your future rosier and your business more fun to run.

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