The answer unequivocally is “yes.” On two fronts:
I think it is a shame that companies disinvested in their treasury functions for over a decade, thinking that the zero-interest rate environment would last forever.
Now, they are scrambling, as they see the greater contributions that can come from treasury.
Smart treasurers for years been adding value, as I pointed out in my pre-Covid white paper “8 Things Strategic Treasurers Are Doing to Avoid Back-Office Oblivion” (https://bondandcompany.com/resource/8-things-strategic-treasurers-are-doing/).
Realizing the full potential of your treasury function is not an easy or quick process. It requires investments in software, new technologies, and innovative personnel. But it can pay huge dividends.