By Rich Bond
“Vision without traction is merely hallucination.”
This is one of my favorite quotes from Gino Wickman’s book “Traction: Get a Grip on Your Business.”
In other words, having great ideas is not enough. You need a structured approach to turn those ideas into reality; i.e. traction.
I decided to read Wickman’s book because several business owners recommended it to me after using his Entrepreneurial Operating System (EOS). I was intrigued.
Here are three points I think are the most important in “Traction”:
The third one is my favorite because measuring progress (or lack of progress) is essential to business success.
Have you read “Traction” or used EOS? Let me know. I’d love to discuss.