By Rich Bond
Are you coming out of the hole of the pandemic? Do you feel like you were rescued PPP, your bank, your suppliers, or your customers? As you emerge, you run as fast as you can to get build your business momentum.
But as soon as you try to leap over the obstacles, you get stuck – again!
It could be time to slow down and get your company’s finance department involved with your decision making. Your CFO, controller, or head of finance can help you by showing you the ditches and the economic opportunities that are right in front of you.
Finance can enable you to understand who your most profitable customers are – and who could be the most profitable – with a simple change of strategy. When your finance person is your strategic partner, you can often avoid repeating the same mistakes and find ways to leap over the ditches.
