By Rich Bond
Many accomplished business owners and company presidents I’ve met have little respect for finance.
This disdain is understandable, as most of these individuals have never worked with a true financial professional.
Although they may have a Controller, a VP of finance, or a CFO, most of these financial professionals act like a Bookkeeper who only tells the owners what has happened without offering any insights into what will be happening and how that can impact future results.
When your finance person is merely a bookkeeper, it is like driving a car by looking only in the rearview mirror.
But when you have a true financial professional working for you, it’s is more like driving your car (or business) while relying on an updated GPS.
A GPS helps a driver know where to go, while avoiding accidents and construction delays. A good finance person can help your company increase profits by 50% or more and grow more rapidly and profitably.
I’d be happy to help you determine if you have a backward-looking bookkeeper working for you and how you can remediate the situation.
