CFOs – How Are You Setting Your Priorities?

By Rich Bond

Take a listen to this two-minute video from “CFO Thought Leader,” featuring Taryn Aronson, CFO of Tovala.

I particularly like two points Taryn made:

1 – It is hard, if not impossible, for most companies to have a “perfect” finance function.  You need to focus on critical issues, particularly what you expect will be happening.

2 – CFOs need to understand what the organizational priority is, and then work to achieve it. While Taryn’s company has grown substantially through outside funding (investors), the priority now has shifted to PROFITABILITY.

I’d love to hear what your priorities are.




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