By Rich Bond
Why do so many companies get unpleasant surprises? It’s because their plans are overly optimistic.
When I worked in corporate America, I never presented a plan that my group couldn’t make. We under-promised and overperformed.
Business owners should always do the same thing. You need to allow for contingencies and look for profit enhancement opportunities.
As a business owner you want to win and feel that you are the one in control.