๐“๐จ ๐›๐ž๐œ๐จ๐ฆ๐ž ๐ฐ๐ก๐š๐ญ ๐ฒ๐จ๐ฎ ๐š๐ซ๐ž ๐ง๐จ๐ญ, ๐›๐ž๐ก๐š๐ฏ๐ž ๐š๐ฌ ๐ฒ๐จ๐ฎ ๐๐จ ๐ง๐จ๐ญ.

This sounds like something Yoda would say, but it was actually T.S. Eliot.

The common interpretation of this advice is that you must behave differently.

If your business is not as profitable as you expected, or isnโ€™t saleable at the price you think is fair, you might want to think about making better financial decisions.

But how can you do this?

If your company is like most small to medium-size businesses, your finance person only reports what happened.

To be improve your results, you need someone who can make projections based on an analysis of the past and the present and make recommendations about how to improve future outcomes.

Unfortunately, in most instances finance that looks backward dooms a company to continue to make the same mistakes repeatedly.

Working for a large public company and running a family business, I was able dramatically improve the financial results and enterprise value.

As a recruiter, I have helped my clients hire and retain financial professionals who helped them transform their businesses.

I would be happy to speak to you to help you answer two relevant questions:

โ€ข Is finance helping or hurting your business?
โ€ข If finance is hurting your business, what are your options?

I can help you answer the first question in 10 minutes or less by asking you 7 non-technical questions.

 

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