๐‡๐จ๐ฐ ๐ˆ๐ฌ ๐†๐จ๐จ๐ ๐ƒ๐ž๐Ÿ๐ž๐ง๐ฌ๐ž ๐ข๐ง ๐๐š๐ฌ๐ค๐ž๐ญ๐›๐š๐ฅ๐ฅ ๐‹๐ข๐ค๐ž ๐Œ๐š๐ง๐š๐ ๐ข๐ง๐  ๐˜๐จ๐ฎ๐ซ ๐‚๐จ๐ฆ๐ฉ๐š๐ง๐ฒโ€™๐ฌ ๐๐จ๐ญ๐ญ๐จ๐ฆ ๐‹๐ข๐ง๐ž?

One of the first lessons most new basketball players are taught is one-on-one defense.

A good coach will say, โ€œWatch the other playerโ€™s belly button, not his arms, head, or shoulders, because those moves are usually a feint.โ€

A player canโ€™t go anywhere without his torso moving. Itโ€™s a ๐‘ ๐‘–๐‘š๐‘๐‘™๐‘’ ๐‘Ÿ๐‘ข๐‘™๐‘’.

The same is true in business. Your business canโ€™t move ahead without gross margin.

Tracking and analyzing one number like that is a powerful tool. Most businesses track too many numbers and indicators.

If gross margin is less than projected, you are almost guaranteed to not make your plan.

Finance done right is ๐‘ ๐‘–๐‘š๐‘๐‘™๐‘’ ๐‘Ž๐‘›๐‘‘ ๐‘๐‘œ๐‘ค๐‘’๐‘Ÿ๐‘“๐‘ข๐‘™.

Reach out to me if you want to know more about what information your finance person should be providing to help you win the profit game.

 

Other Posts

  • Can You Turn a Frog into a Prince?

    Can You Turn a Frog into a Prince?

    20th May 2024
    Read More
  • Why Was Your Last Hire a Disappointment?

    Why Was Your Last Hire a Disappointment?

    17th May 2024
    Read More
  • Are You Crossing Your Fingers Too Often?

    Are You Crossing Your Fingers Too Often?

    15th May 2024
    Read More